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4 Insights on Digital Transformation and The State of MarTech [ Research ]
The backbone of digital transformation is the technology that we use. Technology to find customers, attract customers, engage customers, and make a sale. Everything that happens in marketing and sales...
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Personalization and the Customer Experience in Digital Marketing [Research]
Today’s customers and consumers expect a highly relevant experience throughout the entire buying journey and beyond. But how are marketers utilizing and optimizing personalization to improve the...
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What 7 Research Studies Tell Us About Content Marketing in 2022
Ready for some research gems that you can keep in mind this year as you analyze your content marketing strategy? Here at Ascend2, my team and I get to conduct rich research projects that dive into...
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Research: 5 Insights on Improving the Employee Experience
A top priority for marketing professionals is analyzing and improving the customer experience. We talk to customers, pour over the data, build the necessary technology stack, use customer journey...
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[Research] How B2B Companies are Leveraging AI
Everywhere you turn, you read about AI and its impact on business. B2B marketing is at the forefront of the conversation, as professionals are planning and preparing their next steps. New research by...
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5 Findings on AIs Impact on SMB Marketing
Artificial Intelligence (AI) has ushered in a transformative marketing era for small and medium-sized businesses (SMBs), specifically in marketing. It’s more than just a buzzword; it’s a...
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[Research] B2B Influencer Marketing – More Important Than Ever
As B2B marketing advances with technology that enables more sophisticated audience targeting, automation, and personalization, the unsung hero is influencer marketing, which can cut through the...
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[Research] The Influence of AI on GTM Strategies
As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI...
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